They say early bird gets the worm and the night owl sees it all happen. Sometimes it can feel like running a store is an around-the-clock type of thing. It doesn't have to be that way! Let's talk about your Shopify roadmap for 2017 so you can have a great Black Friday, Cyber Monday and Holiday season. Without the constant worry about conversion rates, shipping deadlines, marketing projects, finances/accounting, nevermind your website!
Use these months to be the early bird - by refining your processes, improving how you tell the story of your brand, and crafting a plan for November and December that goes off without surprise. If you do that you can be the night owl enjoying the rush when orders come in and packages go out.
Haven't started preparing for Holiday Season? Enter Your e-mail for more information about me and to schedule a 15 minute call to talk about your business.
What Shopify Store Owners need to know: What's your baseline?
Utilize the summer months to build a baseline for how well your landing pages, marketing channels (e-mail, social, paid, organic, sponsored content), contributes to the ROI of your website. Set up some different promotions for lead generation and determine if a product giveaway, Buy One Get One Free, or competition like a scavenger hunt generates the most leads that turn into customers.
Start to run A/B tests on your website using a tool like Optimizely so you can see what changes create the most value for you. Should you reshoot your product line or improve your call to action? Unless you are running A/B tests how do you know what you should prioritize for the Holiday season?
While you work to create a baseline and try some new tactics make sure you are using these months to understand what worked best so you can focus on making those tactics better in November and December. Here are some questions you should have the answer to:
- What's your conversion rate?
- What's your average time to purchase? If people take an average of 5 days to convert - you don't want to start promoting on Black Friday. Someone else will already have their attention.
- What's the best time to run a promotion? When do you see the most traffic and have the best conversion rate?
If you need help pulling reports - read my post about how to pull better Shopify reports.
If you don't know where to begin, don't worry. Enter you're email and we can find 15-30 minutes to talk about your plan for Black Friday.