What We've Been Working On for CapeClasp.com: September 2017

I use regular video conferences to align monthly goals with clients. We’re very focused on having our best black friday ever and that includes managing the excitement as best we can with better processes. A key theme is focusing on how to improve the website’s processes and automation with expectation of more orders.

I’ve been helping by:

Showcasing product reviews on featured products and making the product reviews more usable on mobile – for improved conversion rates
- 61% of consumers read product reviews before purchasing. We’ve collected hundreds of reviews on CapeClasp.com.
  If you need help with reviews – start here.
Implementing better inventory management and reporting by understanding available/incoming by product, available/incoming by product types, and available/incoming by variant.
- Are you constantly out of stock or overstocked? Are you refunding customers for orders because you don’t know that products are out of stock?
  If you need help with product inventory – start here.
Tracking more about how user’s interact with video
- Find out if your customers are actually watching your videos, and how it impacts the customer journey?
Tracking the typical scroll behaviors of visitor
- See how far customer’s scroll to learn if they actually see the content or products you want to promote.