Let’s talk about Shopify’s new one click check out that they’re promoting, adding to a lot of themes, and recommending be implemented on any legacy themes. Let’s talk about why you implement a one click checkout tactic and how to do it.
So for some background, a lot of Shopify sites back in the day and even stores currently would assume that people are going to add to cart, get to their cart page and then decide if they actually want to check out.
Think about this – Customers are going to gather and remove products after they’ve figured out their options. Consider the customer that says “Okay, I added three things, and I’m gonna only actually get one of these, and then now let’s go and checkout.” That behavior is super important. It’s not gonna go anywhere, but ultimately depending on what type of products you sell there are a lot of people that will come to your site and they know right away, “I’m getting one of these in the single size and I’m checking out. I know a coupon code, I came here from a marketing campaign, just want to get this.” So like most things, make a frictionless for someone
gonna pay you.
So with Shopify’s new rollout of a one click checkout, the idea is that you can basically use your current Add to Cart or Buy Now button that adds products to the order that is in progress and drives the user immedaitly to step 1 of checkout.
This new “One Click Checkout” can go immediately below your current Add to Cart button or next to it depending on where you style the button to show up. What’s super nice about this is that you can send people to step 1 of the checkout process without having to go through the cart.
Even more advantageous to your store is that this feature is dynamic in terms of how it offers payment gateway.
So this means that if your customer is on an iPhone and you have Apple Pay features enabled, instead of saying buy now, you can display a button that says “Buy Now with Apple Pay”.
One thumb print later you basically have a sale!
Some popular gateways to consider include Apple Pay, Amazon Payments, Paypal. Shopify will make the best guess on what payment process will convert the best. The “One Click Checkout” button is branded, and it looks really nice.
Why Should I Use Shopify Dynamic Checkout?
The simpler you make something to buy the more likely you are for people to actually convert because again there’s less roadblocks to checkout and things become more frictionless and easy.It’s actually a pretty simple theme update if you don’t have it.
How to use Shopify Dynamic Checkout?
You don’t want to drastically impact your website by saying let’s just enable this on every product and see how it goes. So what I would do is I would start with a couple core products. Let’s say two products that both sell pretty well and add this feature to one for maybe a week or two.
What I then would do is use something like Google Tag Manager and I would start to fire an event whenever that button was clicked. So then you can understand how many people are actually clicking my buy now button versus my add to cart. If you see 100 visits to a product that has this on it, you see 75 people clicking the buy now button, you know wow this things gold. It basically prints money.
If you see that it’s really not that widely adopted, again look at how it presents on some of your tests. Is it big enough. Have you styled it appropriately enough so it’s visible to the user? Maybe your products aren’t things that people just buy now.
So use Tag Manager and then you can start to see how often do they click and then look at the conversion rate of visits with those that happen. Fire and even when someone clicks on the buy now button, that one click checkout button.
Now naturally speaking, you are gonna have a higher conversion rate on these visitors, because they’re literally only clicking buy now. So if you want to look at that detail in more look at that metric in more detail, set an event on when anyone’s ever clicked your add to cart button, which you probably should be
doing already, and compare the two.
So if you se that 2% of people that click add to cart eventually reach a successful checkout and then you see okay the people who just literally one click they’re on step one of check out, they converted 5%, well then again, you know you need to do this on all your products. So that is how I would, I guess measure the level of success that this could offer you, but so that’s how its’ done and that’s why you should do it. That’s some
ways to get some data on it.