Think about the last time you installed an app for your Shopify store. I'm willing to bet you took a glance at the number of 5 star reviews and skimmed the reviews for the best and worst ratings - to try to learn from their mistakes before wasting your time and money. That's the same hesitation and concern your customer's have. Let's use Shopify Product Reviews to minimize their hesitation
Use Social Proof
The internet has so many stores, products, and options for what to spend your money on. When a customer lands on your product detail page you are asking them their trust in you that A) the product looks or works as advertised and possibly B) it will make as great gift that their mom/dad/boyfriend/girlfriend/wife/husband will brag about to their friends. We all want to be awesome gift givers.
We live in a world of instagram filters, photoshop, and targeted advertising. Customer's know that, so they'll look for people that they might trust even more than your website - customer's just like them. Customer's that had the same hesitation or stress about getting that perfect gift - to see how it turned out for them
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Organic Search Conversion Optimization
You should be using semantic markup to optimize how your products display in search results. If you aren't - stop what you are doing and contact me. Let's fix that before your competitors capture clicks for words you rank higher than.
Let's assume you're fine. Using product reviews in your search results might play a huge part in increasing the conversion rate of search traffic.
Look at the example below - notice how when searching for Hammerhead Bracelet Capeclasp.com Hammerhead Clasp shows second in the rankings but appears like a better option because it shows the Ratings, Price, and Availability.
Aggregate ratings show in search results and can be enough for a customer who is comparing products to come to your product and click checkout.