When I think about Search Engine Optimization I’m reminded of the catch phrase from one of my favorite board games Othello.
It takes a minute to learn and a lifetime to master.
*Disclaimer: I’m not an SEO guru – there are plenty out there. BUT I do have a great understanding of Search Engine Optimization combined with an expert understanding of Shopify. Here are some thoughts on on Search Engine Optimization and Shopify – and I hope these help you be more successful online.
Start Here: Read Google’s Intro to SEO
You may have heard this cliche before when talking about SEO but it is absolutely true. It’s a marathon not a sprint. It may take months to see progress but progressing is more important than being static in your approach to SEO. Start by having a plan and being mindful of tactics for improving your search rankins.
Also remember, if was short term success was possible everyone would rank number one for a day or two. It’s a long end game, but it’s worth it.
To improve page rank, it all starts with planning/thinking about the keywords associated with each product, page, or topic you promote on your website. Think specifically about the terms or keywords that your target customer is looking for.
If you optimizing for terms your customers don’t use – you’re wasting your money and worse your time.
Take 5 minutes and write down 10 of the top keywords or phrases for your website
Don’t be greedy – focus on the most important ones because you can’t win them all.
Once you have your top 10, google them and see who and what shows up.
Do you see your competition? If not, do you know the top keywords your competition is targeting? If not use competitive research to find out.
Take Action: Let’s take your top 10 Shopify Products pages and do the following:
1. Assign a keyword or keywords to the post
2. Review and update the Meta Description of that Post to include that keyword
3. Make sure each image used on these pages have ALT text – Alt text allows Google to see how that image relates to the keyword
4. See if you can find a relevant link to other pages or products within the site
5. Try to customize the URL to include the focus keyword of the page
P.S. If you’re looking for help with tasks like this or have specific questions book a FREE call and let’s get you back on track.