Analytics
How To Test Google Tag Manager on a Drupal Development Environment
I recently had to set up a Google Tag Manger container on a development environment to evaluate how refactoring JavaScript used for third party advertisements would improve performance. To grasp the full scale of the improvement, some tags, triggers, and variables from Google Tag Manager would not be required and in fact were conflicting with…
Read MoreHow to fix ReferenceError: datalayer is not defined in Google Tag Manager
I was using Google Tag Manager and custom event tracking to track time on site and was noticing a console error ReferenceError: datalayer is not defined – after investigating I found a good summary on how to use the data layer from Lunametrics. Here is how I changed the Custom HTML tag to resolve the…
Read MoreShopify and Google Analytics: 5 Tips You Need Before Pulling Your Next Report
The most successful Shopify store owners use data to inform their long term decision making process – and validate success or failure. I get it – Google Analytics and eCommerce reporting can be overwhelming. What’s more overwhelming is that If you aren’t diving in to Google Analytics at least once a month – you’re missing…
Read MoreTrack Shopify Search Terms Using Google Analytics
You can learn a lot about your users when you track shopify search terms using Google Analytics. You can better inform your site navigation and segment the searches by device or term to see if you aren’t providing information to users in certain contexts. Your website’s navigation is important and while lots of customers will…
Read MoreTrack Active Time On Page Using Google Tag Manager
Track Average Engagement time using Google Tag Manager to better understand active time a user is on a page or website. These days customers may find your site or product and keep a tab open for hours in between other tasks while spending. This visit is recorded in Google Analytics and the time where the user is…
Read MoreTrack Audio Plays, Pauses, Completions using Google Analytics
If you have a website or page that embeds multiple podcasts or audio files on a single page – you’ll want to Track Audio Using Google Analytics like plays, pauses, and completions. Background: I encountered a request to track the number of audio plays on a website. I’d prefer to track this using Google Tag…
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