E-Commerce
What We’ve Been Working On for CapeClasp.com: September 2017
I use regular video conferences to align monthly goals with clients. We’re very focused on having our best black friday ever and that includes managing the excitement as best we can with better processes. A key theme is focusing on how to improve the website’s processes and automation with expectation of more orders. I’ve been…
Read MoreInventory Planning on Shopify
Every week I see new features and functionality that I stumble across and I want to share more about what I’m finding and what I think will work well for eCommerce owners like you. In this post I talk about how to facilitate better inventory planning on Shopify using InventoryPlanner. Take a look and feel…
Read MoreThree Actionable Shopify Content Tips For Your Best Black Friday
Running a great Shopify store is way more than great product photography and optimizing your site by running analytics reports. When you are getting started and looking for your growth trajectory pick off the low hanging fruit that will get you off the ground. I’ve mentioned ways to increase your trust velocity with your audience…
Read MoreSell More Products With Shopify Product Reviews
Think about the last time you installed an app for your Shopify store. I’m willing to bet you took a glance at the number of 5 star reviews and skimmed the reviews for the best and worst ratings – to try to learn from their mistakes before wasting your time and money. That’s the same…
Read MoreAre you planning for Black Friday 2017? A Shopify Store Roadmap
They say early bird gets the worm and the night owl sees it all happen. Sometimes it can feel like running a store is an around-the-clock type of thing. It doesn’t have to be that way! Let’s talk about your Shopify roadmap for 2017 so you can have a great Black Friday, Cyber Monday and…
Read MoreSell More on Shopify: 3 Tips For Your Shopify Cart Template
Here are 3 Tips For Your Shopify Cart Template that I’ve done in 2017 that has Improved Sales If you’ve been a Shopify store owner for a bit you understand my point when I say that running a Shopify store is all about building and maintaining a great relationship with your audience and customers. Even…
Read MoreShopify and Google Analytics: 5 Tips You Need Before Pulling Your Next Report
The most successful Shopify store owners use data to inform their long term decision making process – and validate success or failure. I get it – Google Analytics and eCommerce reporting can be overwhelming. What’s more overwhelming is that If you aren’t diving in to Google Analytics at least once a month – you’re missing…
Read MoreShopify and MailChimp: Collect More Emails and Increase Sales On Shopify
When I talk with Shopify store owners about how to continue to grow their business – one of my first suggestions is to get serious about email. Good email marketing is a huge opportunity to increase sales on Shopify. Learn how to be successful collecting more emails and increasing sales on Shopify. That value is more…
Read MoreTrack Shopify Search Terms Using Google Analytics
You can learn a lot about your users when you track shopify search terms using Google Analytics. You can better inform your site navigation and segment the searches by device or term to see if you aren’t providing information to users in certain contexts. Your website’s navigation is important and while lots of customers will…
Read MoreTrack Active Time On Page Using Google Tag Manager
Track Average Engagement time using Google Tag Manager to better understand active time a user is on a page or website. These days customers may find your site or product and keep a tab open for hours in between other tasks while spending. This visit is recorded in Google Analytics and the time where the user is…
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