Sell more on Shopify with Privy

How to increase your conversion rate and average order value using Privy

Privy is one of my favorite Apps on Shopify and I consider it a must use when working on a Shopify website that currently does not build an email list. It's easy to use, cost-effective, and offers me the control I need as a marketer to adjust as I start to see how our message and offer is connecting with customers.

Here are three tips to use advanced features on Privy to sell more.

Tip 1: Sell More on Shopify with Privy by using preabandonment

From working on Shopify sites, I notice that step 1 of a checkout process has the highest abandonment rate. This is typically where customers have to enter their contact information and for some reason - this seems to be where customers have the greatest chance of leaving. To minimize abandonment on step 1 or step 3 use Privy on Desktop devices to provide a discount like Free Shipping or % discount or flat amount discount.

This discount would only target customers with a cart value that is greater than or equal to your average order value.

Don't use this on every checkout because you don't want to simply give away a discount to any visitor but if someone has 2x your average order in their cart - you'd hate to see them move on and "get back to it" at a later date.

In privy set the campaign to only run on Exit Intent and use a unique coupon code to protect your website from showing up on websites like offers.com.

With this live, you should see your conversion funnel increase and more orders!

Tip 2: Use Privy's Magic Coupon Script to automatically apply a discount

A good way to see how good your store is doing is seeing if you show up on offers.com or retail coupon sites. There is a chance you are. That's why you need to use Privy to offer dynamic coupon codes that are one time use.

If you are doing that, I suggest using Privy's Magic coupon script to sell more products. Our customer's aren't necesarily going to write down a twelve character coupon code that won't be easy to recall. Copy and paste on a mobile device can be frustrating. Instead use Privy's Magic Coupon script to automatically apply the discount to that customer's order.

Tip 3: Motivate customers to increase cart value with Free Shipping

*Disclaimer This is useful but make sure you test this to see if it makes a difference on your store. If you have products that are good "add ons" under a certain price point - it's worth using. It all comes down to testing and knowing your audience.

The idea is that you upsell or encouraging someone to "throw one more product in" using a banner oriented at the bottom of the user's view.

Message the offer by talking about how close they are to Free Shipping. Shipping costs are a significant contributor to abandoning during checkout - so use this up sell to take any shipping costs out of the equation.

If you can tell someone that they might "Save $4.00 on shipping if you orders more than $50" they might be incline to toss in a more affordable product because they view it as off-setting the shipping cost.

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P.S. If you're looking for help with tasks like this or have specific questions book a FREE call and let's get you back on track.

How to Customize Shopify Plus Checkout

When Shipping deadlines approach, clearly communicate with customers within the checkout experience on what shipping options will get to their mailbox or door in time

Shopify Plus has a lot of nice features. One nice feature is the ability to customize the checkout experience. All other Shopify plans do not allow for customization to checkout other than what’s available in the theme editor or Shopify settings. Even with access to edit the checkout.liquid file it’s important to note that you can change some but not all parts of the checkout.

Click here to read Shopify checkout.liquid Theme Guide.

Add Custom Content to Shopify Shipping Checkout

How to Change Shopify Checkout.Liquid to display Deadlines On Shipping Page

Use Case: This customization solved two business needs. The first was the interest in keeping users in checkout flow. We didn’t want to see customers abandon checkout to see what shipping options would deliver to them in time for Christmas. The second was to avoid frustration or complaints if a customer selected an option that wasn’t “Guaranteed” to deliver by Christmas.

Disclaimer: I leveraged the examples in Only Growth’s posts about how to customize checkout but added a twist. It’s worth a read and is a great inspiration for other customizations.

Step 1: Add Jquery before the closing </head>

<script type=”text/javascript” src=”//ajax.googleapis.com/ajax/libs/jquery/1.9.1/jquery.min.js”></script>

Step 2: Add the following script before the </body>

<script>
if ($(‘.section–shipping-method’).length) {
$(‘[data-gift-note-html]’).prependTo($(‘.step__sections’));
$( “.checkbox-container” ).show( “show” );
}
</script>

*This means that the content will become visible and move to before .step__sections if the class “section–shipping-method” is present. That is only present when the customer is on the shipping method step in checkout.

Step 3: Set Up and Add Your Content 

For our purposes this promoted shipping options that would deliver before Christmas. Here is the HTML I used that uses the formatting necessary to only show up on checkout.

<div class=”checkbox-container” data-gift-note-html=”” style=”display: none;”>
<div class=”review-block__label”>Shipping Deadline Information</div>
<div class=”section__title”>
<p>
{{Your message goes here}}
</p></div>
</div>

P.S. If you’re looking for help with tasks like this or have specific questions book a FREE call and let’s get you back on track.

What I say when someone asks “Why I’m Not Making Sales on Shopify?”

One of the most common things I hear or read from new Shopify store owners is “I just launched a site but why am I not making sales on Shopify?”. You’re not alone and being an eCommerce store owner is a maturation process. You have to walk before you run. When I come across these situations I ask them a question – “What are you doing to incentivize someone to purchase now?”

Yes of course there is a customer journey in which visitors learn and interact with your brand, mission, values before etc. But you may not have enough time or capital to passively nurture a customer through a 1-3 month journey before they purchase.

Fix the “Why No Sales” problem with the following triggers

Sell your customers on how this product will improve my status:
Customers care about style, size, and shipping rates but only after they think your product satisfies their desires/needs. Let’s say I sell sweaters – don’t make your primary selling point how warm they are (unless that’s your niche). Consider selling me on how “You’ll be the coolest girl/guy around the campfire this fall”. Selling status can offer higher margins than purely functional reasons.

Take Action Now: Take one product and change the description and product imagery and change it so it focuses more on the status or perception a customer’s will get when wearing/owning your product. Think “person with a sweater sitting by camp fire looking relaxed and hanging out with friends/family”

Social proof:
We live in a world where marketing and even social media can be highly curated. At the end of the day we trust people who are just like us. Launch your site with a plan to secure and showcase customer reviews.

From tracking run on client websites, I see that the most read part of a product page is the area that includes product reviews. It really really matters.

Take Action Now: Use a Shopify app like stamped.io to start asking your customers to provide reviews in exchange for a discount. This will increase the “social proof” of your products and increase repeat customers.

P.S. If you’re looking for help with tasks like this or have specific questions book a FREE call and let’s get you back on track.

Are you planning for Black Friday 2017? A Shopify Store Roadmap

They say early bird gets the worm and the night owl sees it all happen. Sometimes it can feel like running a store is an around-the-clock type of thing. It doesn't have to be that way! Let's talk about your Shopify roadmap for 2017 so you can have a great Black Friday, Cyber Monday and Holiday season. Without the constant worry about conversion rates, shipping deadlines, marketing projects, finances/accounting, nevermind your website!

Why?

Use these months to be the early bird - by refining your processes, improving how you tell the story of your brand, and crafting a plan for November and December that goes off without surprise. If you do that you can be the night owl enjoying the rush when orders come in and packages go out.

Haven't started preparing for Holiday Season? Enter Your e-mail for more information about me and to schedule a 15 minute call to talk about your business.

What Shopify Store Owners need to know: What's your baseline?

Utilize the summer months to build a baseline for how well your landing pages, marketing channels (e-mail, social, paid, organic, sponsored content), contributes to the ROI of your website. Set up some different promotions for lead generation and determine if a product giveaway, Buy One Get One Free, or competition like a scavenger hunt generates the most leads that turn into customers.

Start to run A/B tests on your website using a tool like Optimizely so you can see what changes create the most value for you. Should you reshoot your product line or improve your call to action? Unless you are running A/B tests how do you know what you should prioritize for the Holiday season?

While you work to create a baseline and try some new tactics make sure you are using these months to understand what worked best so you can focus on making those tactics better in November and December. Here are some questions you should have the answer to:

  • What's your conversion rate?
  • What's your average time to purchase? If people take an average of 5 days to convert - you don't want to start promoting on Black Friday. Someone else will already have their attention.
  • What's the best time to run a promotion? When do you see the most traffic and have the best conversion rate?

If you need help pulling reports - read my post about how to pull better Shopify reports.

If you don't know where to begin, don't worry. Enter you're email and we can find 15-30 minutes to talk about your plan for Black Friday.

Haven't started preparing for Holiday Season? Enter Your e-mail for more information about me and to schedule a 15 minute call to talk about your business.

Sell More on Shopify: 3 Tips For Your Shopify Cart Template

Here are 3 Tips For Your Shopify Cart Template that I’ve done in 2017 that has Improved Sales

If you’ve been a Shopify store owner for a bit you understand my point when I say that running a Shopify store is all about building and maintaining a great relationship with your audience and customers. Even customers that have reached your checkout funnel have hesitation to “commit” to that relationship.

Make sure you use your checkout page to it’s full potential to minimize that fear. Here are 3 Tips for your Shopify cart template that will increase sales and minimize customer hesitation. Alright let’s go!

Shopify Tip #1: Update the /Cart Template to include FAQ and Return Policy without directing a user out of the checkout funnel

Why? Running a Shopify Store is being good at building relationships and trust with customers who can only interact with your company digitally. Even customers that have reached checkout funnel have hesitation to “commit” to that relationship by checking out without having options.

This is why I always advocate for being open and transparent about Return Policy and offering them easy access to your Frequently Asked Questions page. You want to assure them without taking them out of the checkout process. For that reason I recommend using a modal to load your Return Policy and FAQ information on the Cart. Customer’s can quickly scan

Shopify Tip #2: Provide the Customer with an option to enter the promo code BEFORE Checkout Pages

Why? Promotions and Discounts are critical to giving customer’s that are on the fence extra incentive. (Obvious statement number 1)

Mobile traffic is way way up (Obvious statement number 2)

For customers on a mobile device, it’s not obvious where to apply a discount. That is because the Shopify input field to add a discount is collapsed under the Show Order Summary on checkout.

 

Customer’s abandon checkout because they don’t want to enter all their shipping information without being assured they can get that 10% discount.

That’s why I always encourage client’s to add a input field on their Shopify Cart Page that allows the customer to apply a discount BEFORE checking out. It’s at the top of the cart page and makes it really simple to get to step 1 in the Checkout process.

Add an Discount Code Input Field to Shopify Cart

Shopify Tip #3: Be Transparent About Shipping Costs and Shipping Promotions

Why? In my experience one of the top question I see from customer’s is “Do you ship to {{Insert Country}}”? and “How much is your lowest Shipping Rate?”

Customer’s hate being surprised with unexpected costs on step 3 of checkout. Don’t do that. We live in a world where Amazon Prime and Zappos offer free shipping is becoming the norm rather than the exception – Shipping cost (even a few dollars)

Obviously it costs time and money to ship products – so you’ll need to find a balance that fits your market and business model. Give the customer a little reminder that you want to cover the cost of shipping, but you’ll need them to buy more. Do this by using icons and text near the Checkout button so they can quickly scan the page and see what countries you ship to and what cart amount will get free shipping.

Screenshot of Shipping Language on a Cart Page to assure user of shipping costs

If you do these 3 things on your Shopify cart template, you’ll see increased conversion rates and more sales this year. If you don’t know where to begin with these tips, contact me and let’s chat about your conversion rate and get a plan to improve it.