How To Test Google Tag Manager on a Drupal Development Environment

By Michael Groh | October 25, 2018 | Comments Off on How To Test Google Tag Manager on a Drupal Development Environment
Drupal Google Analytics Advanced Configuration

I recently had to set up a Google Tag Manger container on a development environment to evaluate how refactoring JavaScript used for third party advertisements would improve performance. To grasp the full scale of the improvement, some tags, triggers, and variables from Google Tag Manager would not be required and in fact were conflicting with the refactoring task. Therefore to test accurately it was important to test the development environment with certain tags, triggers, and variables removed from a published Google Tag Manager version. Disclaimer: This may not always be required. It’s probably appropriate to save changes to the ‘live version’ […] Read More

What’s your “hook” – Sell More On Shopify

By Michael Groh | August 7, 2018 | Comments Off on What’s your “hook” – Sell More On Shopify

I wanted to talk to you today about one of the biggest opportunities that you have to get your website prepped for black Friday and holiday season. When I’m talking to store owners I tell them to think about their “hook”. Assume that your visitors don’t automatically want to purchase your product or service and create tactics that serve as a “hook” to turn visitors into customers. Why you should think differently about your Shopify store Way too often I’ll talk to people and they’ll say to me, “Hey, I have this really nice theme. I have this nice design […] Read More

How to start with Shopify One Click Checkout

By Michael Groh | July 24, 2018 | Comments Off on How to start with Shopify One Click Checkout

Let’s talk about Shopify’s new one click check out that they’re promoting, adding to a lot of themes, and recommending be implemented on any legacy themes. Let’s talk about why you implement a one click checkout tactic and how to do it. So for some background, a lot of Shopify sites back in the day and even stores currently would assume that people are going to add to cart, get to their cart page and then decide if they actually want to check out. Think about this – Customers are going to gather and remove products after they’ve figured out […] Read More

How to start with Shopify product reviews

By Michael Groh | July 11, 2018 | Comments Off on How to start with Shopify product reviews

Ecommerce websites have to overcome the challenge in which customers cannot physically interact with their products. So what’s a great way to face that issue head on? Make it super easy for customers to get more information and to validate the quality and value proposition of your products with (if the title didn’t give it away) Shopify product reviews. Why should I collect Shopify product reviews -Increase conversion rate for new customers -Increase the percentage of orders from repeat customer -Validate product quality -Publicize and leverage social proof Customers are 63% more likely to purchase from a store that has […] Read More

How To Get WordPress Current Category ID and even sub category ID

By Michael Groh | June 22, 2018 | Comments Off on How To Get WordPress Current Category ID and even sub category ID

I was working on a project where I had to get the current WordPress category ID. This meant capturing the WordPress category ID if they were on a parent or child category. I came up with a variety of ways where it would work in some instances, but not in all scenarios. Here are some details that should be helpful when you want to know the ID of the category the user is currently on. How to Get WordPress Current Category ID and even sub category ID Option 1: Get Category ID (Does Not Work with Subcategory) <?php if (is_category()){ […] Read More

Video: How to Add an SSL Certificate and use WWW version of a website

By Michael Groh | March 25, 2018 | Comments Off on Video: How to Add an SSL Certificate and use WWW version of a website

This video shows how to 1. Add an SSL Certificate to your website using Siteground hosting 2. Force all requests to use HTTPS 3. Change the primary version of your website to the www version    

Read More

How Can I Improve my Shopify Store?

By Michael Groh | March 12, 2018 | Comments Off on How Can I Improve my Shopify Store?

Are you looking for ways to improve your Shopify store? You’re not/never alone in that unending search. Here are 5 areas that you should focus on to improve your conversion rate, average order value, and profitability. Here are three tips to improve your Shopify store. Tip 1: Improve your Post Purchase Notifications Post Purchase email is important because you show the customer that you value their entire customer experience – especially the experience after they give you money. Some people might send a coupon code for a future order – and it helps. My tip is to update ALL of your […] Read More

Sell more on Shopify with Privy

By Michael Groh | January 24, 2018 | Comments Off on Sell more on Shopify with Privy

  How to increase your conversion rate and average order value using Privy Privy is one of my favorite Apps on Shopify and I consider it a must use when working on a Shopify website that currently does not build an email list. It’s easy to use, cost-effective, and offers me the control I need as a marketer to adjust as I start to see how our message and offer is connecting with customers. Here are three tips to use advanced features on Privy to sell more. Tip 1: Sell More on Shopify with Privy by using preabandonment From working […] Read More

How to Customize Shopify Plus Checkout

By Michael Groh | December 21, 2017 | Comments Off on How to Customize Shopify Plus Checkout
Customize Shopify Checkout Blog Post Image

When Shipping deadlines approach, clearly communicate with customers within the checkout experience on what shipping options will get to their mailbox or door in time Shopify Plus has a lot of nice features. One nice feature is the ability to customize the checkout experience. All other Shopify plans do not allow for customization to checkout other than what’s available in the theme editor or Shopify settings. Even with access to edit the checkout.liquid file it’s important to note that you can change some but not all parts of the checkout. Click here to read Shopify checkout.liquid Theme Guide. How to […] Read More

How to improve your SEO on Shopify

By Michael Groh | October 26, 2017 | Comments Off on How to improve your SEO on Shopify

When I think about Search Engine Optimization I’m reminded of the catch phrase from one of my favorite board games Othello. It takes a minute to learn and a lifetime to master. *Disclaimer: I’m not an SEO guru – there are plenty out there. BUT I do have a great understanding of Search Engine Optimization combined with an expert understanding of Shopify. Here are some thoughts on on Search Engine Optimization and Shopify – and I hope these help you be more successful online.   Start Here: Read Google’s Intro to SEO   You may have heard this cliche before […] Read More