Video: How to Add an SSL Certificate and use WWW version of a website

By Michael Groh | March 25, 2018 | Comments Off on Video: How to Add an SSL Certificate and use WWW version of a website

This video shows how to 1. Add an SSL Certificate to your website using Siteground hosting 2. Force all requests to use HTTPS 3. Change the primary version of your website to the www version    

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How Can I Improve my Shopify Store?

By Michael Groh | March 12, 2018 | Comments Off on How Can I Improve my Shopify Store?

Are you looking for ways to improve your Shopify store? You’re not/never alone in that unending search. Here are 5 areas that you should focus on to improve your conversion rate, average order value, and profitability. Here are three tips to improve your Shopify store. Tip 1: Improve your Post Purchase Notifications Post Purchase email is important because you show the customer that you value their entire customer experience – especially the experience after they give you money. Some people might send a coupon code for a future order – and it helps. My tip is to update ALL of your […] Read More

Sell more on Shopify with Privy

By Michael Groh | January 24, 2018 | Comments Off on Sell more on Shopify with Privy

  How to increase your conversion rate and average order value using Privy Privy is one of my favorite Apps on Shopify and I consider it a must use when working on a Shopify website that currently does not build an email list. It’s easy to use, cost-effective, and offers me the control I need as a marketer to adjust as I start to see how our message and offer is connecting with customers. Here are three tips to use advanced features on Privy to sell more. Tip 1: Sell More on Shopify with Privy by using preabandonment From working […] Read More

How to Customize Shopify Plus Checkout

By Michael Groh | December 21, 2017 | Comments Off on How to Customize Shopify Plus Checkout
Customize Shopify Checkout Blog Post Image

When Shipping deadlines approach, clearly communicate with customers within the checkout experience on what shipping options will get to their mailbox or door in time Shopify Plus has a lot of nice features. One nice feature is the ability to customize the checkout experience. All other Shopify plans do not allow for customization to checkout other than what’s available in the theme editor or Shopify settings. Even with access to edit the checkout.liquid file it’s important to note that you can change some but not all parts of the checkout. Click here to read Shopify checkout.liquid Theme Guide. How to […] Read More

How to improve your SEO on Shopify

By Michael Groh | October 26, 2017 | Comments Off on How to improve your SEO on Shopify

When I think about Search Engine Optimization I’m reminded of the catch phrase from one of my favorite board games Othello. It takes a minute to learn and a lifetime to master. *Disclaimer: I’m not an SEO guru – there are plenty out there. BUT I do have a great understanding of Search Engine Optimization combined with an expert understanding of Shopify. Here are some thoughts on on Search Engine Optimization and Shopify – and I hope these help you be more successful online.   Start Here: Read Google’s Intro to SEO   You may have heard this cliche before […] Read More

What to do If I run out of stock on Shopify?

By Michael Groh | October 18, 2017 | Comments Off on What to do If I run out of stock on Shopify?
Three Tips If You Might Sell Out On Shopify Blog Post

We all want to run store where Demand is greater than supply. Sometimes it’s a great thing to reach the point where customer’s come to your site and you are “Out of Stock”. Here are actionable tips you can use if you are concerned you might run out of stock on Shopify. What to do if I think I might run out of stock on Shopify? Start with Accurate Inventory: Make sure you are tracking Inventory – you don’t want to still be selling something on the website if it is actually out of stock. 2. Drive demand by promoting scarcity: […] Read More

Array does not include AND javascript

By Michael Groh | September 27, 2017 | Comments Off on Array does not include AND javascript

So this you might have been able to figure this out if you read my post on how to account for an IF statement that might have undefined variables but I had a situation where I wanted to check if an Array DID NOT INCLUDE a value in an IF statement to determine if I completed that expression. To do this I used (! b.includes(“312”) in my IF statement. See the sample below. Example of an IF statement that checks if an Array does not include.  I’m checking if the array b doesn’t include “312” do determine if I if ((a == 317 […] Read More

What to do if variables are undefined AND you are using an IF statement

By Michael Groh | September 27, 2017 | Comments Off on What to do if variables are undefined AND you are using an IF statement

I came across a request where we only wanted to execute a Javascript function if variables were equal to certain values. The challenge I had occured when the values I was checking were undefined. In my example I had conditions to my IF statement and was using AND criteria within each condition. What I found was that neither worked if the variables I was checking A or B were coming back undefined. I changed my code by including an IF statement that first checked if there variables were defined before completing the IF statement. If they weren’t defined the second Preliminary JS that did not always work because the […] Read More

What I say when someone asks “Why I’m Not Making Sales on Shopify?”

By Michael Groh | September 27, 2017 | Comments Off on What I say when someone asks “Why I’m Not Making Sales on Shopify?”

One of the most common things I hear or read from new Shopify store owners is “I just launched a site but why am I not making sales on Shopify?”. You’re not alone and being an eCommerce store owner is a maturation process. You have to walk before you run. When I come across these situations I ask them a question – “What are you doing to incentivize someone to purchase now?” Yes of course there is a customer journey in which visitors learn and interact with your brand, mission, values before etc. But you may not have enough time […] Read More

What We’ve Been Working On for CapeClasp.com: September 2017

By Michael Groh | September 22, 2017 | Comments Off on What We’ve Been Working On for CapeClasp.com: September 2017

I use regular video conferences to align monthly goals with clients. We’re very focused on having our best black friday ever and that includes managing the excitement as best we can with better processes. A key theme is focusing on how to improve the website’s processes and automation with expectation of more orders. I’ve been helping by:  Showcasing product reviews on featured products and making the product reviews more usable on mobile – for improved conversion rates 61% of consumers read product reviews before purchasing. We’ve collected hundreds of reviews on CapeClasp.com. If you need help with reviews – start […] Read More