What We’ve Been Working On for CapeClasp.com: September 2017

By Michael Groh | September 22, 2017 | Comments Off on What We’ve Been Working On for CapeClasp.com: September 2017

I use regular video conferences to align monthly goals with clients. We’re very focused on having our best black friday ever and that includes managing the excitement as best we can with better processes. A key theme is focusing on how to improve the website’s processes and automation with expectation of more orders. I’ve been helping by:  Showcasing product reviews on featured products and making the product reviews more usable on mobile – for improved conversion rates 61% of consumers read product reviews before purchasing. We’ve collected hundreds of reviews on CapeClasp.com. If you need help with reviews – start […] Read More

Inventory Planning on Shopify

By Michael Groh | September 3, 2017 | Comments Off on Inventory Planning on Shopify

Every week I see new features and functionality that I stumble across and I want to share more about what I’m finding and what I think will work well for eCommerce owners like you. In this post I talk about how to facilitate better inventory planning on Shopify using InventoryPlanner. Take a look and feel free to reach out if you have any questions or need help getting started. Improve Repurchasing and Minimize Out of Stock by using Inventory Planner I use this and really like it. It basically works by looking at your sales and existing inventory and projects […] Read More

Regex Replace but keep the number

By Michael Groh | August 28, 2017 | Comments Off on Regex Replace but keep the number

I was looking for a way to replace a common pattern in a URL path and maintain the ID specific integer in the string. I tried a few various options on stack overflow but I kept having the number before .pdf replaced. This regex statement finally worked. Sample Value: http://www.example.com/directory/abc_abc_pre11_6.pdf Desired Value: http://www.example.com/directory/abc_abc_pre11P6.pdf Regex Statement: Find: (\d)_(\d) Replace: $1P$2      

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Three Actionable Shopify Content Tips For Your Best Black Friday

By Michael Groh | August 7, 2017 | Comments Off on Three Actionable Shopify Content Tips For Your Best Black Friday

Running a great Shopify store is way more than great product photography and optimizing your site by running analytics reports. When you are getting started and looking for your growth trajectory pick off the low hanging fruit that will get you off the ground. I’ve mentioned ways to increase your trust velocity with your audience – which will generate the momentum needed to meet your goals, run an efficient store, and have a great black friday. Let’s talk about actionable Shopify Content Tips for your best Black Friday. About You Two Years Ago or You Today? About You – About […] Read More

How to fix ReferenceError: datalayer is not defined in Google Tag Manager

By Michael Groh | August 2, 2017 | Comments Off on How to fix ReferenceError: datalayer is not defined in Google Tag Manager
User at desk with Shopify Admin Open

I was using Google Tag Manager and custom event tracking to track time on site and was noticing a console error ReferenceError: datalayer is not defined – after investigating I found a good summary on how to use the data layer from Lunametrics. Here is how I changed the Custom HTML tag to resolve the error. window.addEventListener(“beforeunload”, function(e) { window.dataLayer = window.dataLayer || []; datalayer.push ({ ‘event’ : ‘beforeunload’, ‘timeOnPage’ : new Date().getTime() – {{Page Load Start Time}} }); });   I changed the Custom HTML Tag and this resolved the console error. Notice where I instantiate the dataLayer before […] Read More

Sell More Products With Shopify Product Reviews

By Michael Groh | July 18, 2017 | Comments Off on Sell More Products With Shopify Product Reviews

Think about the last time you installed an app for your Shopify store. I’m willing to bet you took a glance at the number of 5 star reviews and skimmed the reviews for the best and worst ratings – to try to learn from their mistakes before wasting your time and money. That’s the same hesitation and concern your customer’s have. Let’s use Shopify Product Reviews to minimize their hesitation Use Social Proof The internet has so many stores, products, and options for what to spend your money on. When a customer lands on your product detail page you are […] Read More

Are you planning for Black Friday 2017? A Shopify Store Roadmap

By Michael Groh | July 6, 2017 | Comments Off on Are you planning for Black Friday 2017? A Shopify Store Roadmap

They say early bird gets the worm and the night owl sees it all happen. Sometimes it can feel like running a store is an around-the-clock type of thing. It doesn’t have to be that way! Let’s talk about your Shopify roadmap for 2017 so you can have a great Black Friday, Cyber Monday and Holiday season. Without the constant worry about conversion rates, shipping deadlines, marketing projects, finances/accounting, nevermind your website! Why? Use these months to be the early bird – by refining your processes, improving how you tell the story of your brand, and crafting a plan for November […] Read More

Sell More on Shopify: 3 Tips For Your Shopify Cart Template

By Michael Groh | June 22, 2017 | Comments Off on Sell More on Shopify: 3 Tips For Your Shopify Cart Template
Blog Cover - 3 Tips for Your Shopify Cart That Increase Sales

Here are 3 Tips For Your Shopify Cart Template that I’ve done in 2017 that has Improved Sales If you’ve been a Shopify store owner for a bit you understand my point when I say that running a Shopify store is all about building and maintaining a great relationship with your audience and customers. Even customers that have reached your checkout funnel have hesitation to “commit” to that relationship. Make sure you use your checkout page to it’s full potential to minimize that fear. Here are 3 Tips for your Shopify cart template that will increase sales and minimize customer […] Read More

Shopify and Google Analytics: 5 Tips You Need Before Pulling Your Next Report

By Michael Groh | June 12, 2017 | Comments Off on Shopify and Google Analytics: 5 Tips You Need Before Pulling Your Next Report
GOOGLE ANALYTICS FOR SHOPIFY OWNERS

The most successful Shopify store owners use data to inform their long term decision making process – and validate success or failure. I get it – Google Analytics and eCommerce reporting can be overwhelming. What’s more overwhelming is that If you aren’t diving in to Google Analytics at least once a month – you’re missing out on revenue opportunities. Whenever I look at a client’s analytics account – I want to understand (and share with them): What’s working (Success)? What’s not working (Failure)? What haven’t we done yet (Opportunities)? So take deep breath and use these 5 tips to use […] Read More

Shopify and MailChimp: Collect More Emails and Increase Sales On Shopify

By Michael Groh | June 1, 2017 | Comments Off on Shopify and MailChimp: Collect More Emails and Increase Sales On Shopify
Working on an Email at night

When I talk with Shopify store owners about how to continue to grow their business – one of my first suggestions is to get serious about email. Good email marketing is a huge opportunity to increase sales on Shopify. Learn how to be successful collecting more emails and increasing sales on Shopify. That value is more than discounts or promotions. Take a second to think about the e-mails you open. In my case, I read lists that provide information or education that make me better at work or home. I open e-mails about unique or exciting giveaways and I’m always interested in seeing social […] Read More