Alright, so you just launched your site, congratulations! You have gotten a few sales from family and friends and immediate followers. Something is missing, right? Sales from people you don’t know! It’s very common to start to look around and think, “What should I be doing?” and everybody goes through it. So, I think there’s really a few things you need to focus on. Find your brand voice and generate traffic The most important thing you need to do is generate more traffic, and I think before you start with any paid services, like advertising or affiliate marketing I think…
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I like to use Beaver Builder as a page builder. Occasionally you need to edit a page to review Yoast SEO fields or unpublished or set to draft. I recently did this an encountered an error. When I copied the error and pasted into my IDE I saw the following. How To Fix TypeError: (0 , o.createPortal) is not a function To fix this issue I installed the classic editor and voila, I am now able to edit Yoast SEO fields without error and still use Beaver Builder for my page building activities.
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I recently had to set up a Google Tag Manger container on a development environment to evaluate how refactoring JavaScript used for third party advertisements would improve performance. To grasp the full scale of the improvement, some tags, triggers, and variables from Google Tag Manager would not be required and in fact were conflicting with the refactoring task. Therefore to test accurately it was important to test the development environment with certain tags, triggers, and variables removed from a published Google Tag Manager version. Disclaimer: This may not always be required. It’s probably appropriate to save changes to the ‘live version’…
Read More I wanted to talk to you today about one of the biggest opportunities that you have to get your website prepped for black Friday and holiday season. When I’m talking to store owners I tell them to think about their “hook”. Assume that your visitors don’t automatically want to purchase your product or service and create tactics that serve as a “hook” to turn visitors into customers. Why you should think differently about your Shopify store Way too often I’ll talk to people and they’ll say to me, “Hey, I have this really nice theme. I have this nice design…
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Let’s talk about Shopify’s new one click check out that they’re promoting, adding to a lot of themes, and recommending be implemented on any legacy themes. Let’s talk about why you implement a one click checkout tactic and how to do it. So for some background, a lot of Shopify sites back in the day and even stores currently would assume that people are going to add to cart, get to their cart page and then decide if they actually want to check out. Think about this – Customers are going to gather and remove products after they’ve figured out…
Read MoreEcommerce websites have to overcome the challenge in which customers cannot physically interact with their products. So what’s a great way to face that issue head on? Make it super easy for customers to get more information and to validate the quality and value proposition of your products with (if the title didn’t give it away) Shopify product reviews. Why should I collect Shopify product reviews -Increase conversion rate for new customers -Increase the percentage of orders from repeat customer -Validate product quality -Publicize and leverage social proof Customers are 63% more likely to purchase from a store that has…
Read MoreI was working on a project where I had to get the current WordPress category ID. This meant capturing the WordPress category ID if they were on a parent or child category. I came up with a variety of ways where it would work in some instances, but not in all scenarios. Here are some details that should be helpful when you want to know the ID of the category the user is currently on. How to Get WordPress Current Category ID and even sub category ID Option 1: Get Category ID (Does Not Work with Subcategory) <?php if (is_category()){…
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This video shows how to 1. Add an SSL Certificate to your website using Siteground hosting 2. Force all requests to use HTTPS 3. Change the primary version of your website to the www version
Read More Are you looking for ways to improve your Shopify store? You’re not/never alone in that unending search. Here are 5 areas that you should focus on to improve your conversion rate, average order value, and profitability. Here are three tips to improve your Shopify store. Tip 1: Improve your Post Purchase Notifications Post Purchase email is important because you show the customer that you value their entire customer experience – especially the experience after they give you money. Some people might send a coupon code for a future order – and it helps. My tip is to update ALL of your…
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How to increase your conversion rate and average order value using Privy Privy is one of my favorite Apps on Shopify and I consider it a must use when working on a Shopify website that currently does not build an email list. It’s easy to use, cost-effective, and offers me the control I need as a marketer to adjust as I start to see how our message and offer is connecting with customers. Here are three tips to use advanced features on Privy to sell more. Tip 1: Sell More on Shopify with Privy by using preabandonment From working…
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